By Enterprise 2.0 we mean the integration of robust enterprise-designed web 2.0 technologies and a new way to think business, organization, and processes. By new way we mean a de-formalization of the workplace which harvests collective intelligence and the wisdom of crowds by encouraging adoption through personal value, connecting people to ideas, communities, work, and other people, across physical and organizational boundaries and uncovering tacit knowledge, attitudes, and actions.
The need of applying web 2.0 to enterprises is due to the fact that the real value of a modern enterprise are data, information, knowledge, and people. In fact, there are more data, information, knowledge, and people outside a company than inside. Work environments are getting more and more complex because of matrixed organizations, process changes, mergers and acquisitions, globalization of companies, telecommuting and remote work. At the same time the way people work is changed: work is getting increasingly collaborative, with increased specialization and often ad hoc projects. Implementing Enterprise 2.0 means to get the most from your internal intellectual capital and to begin to take advantage of external capabilities and resources with no need to “integrate” them inside your company. The new strategy is to be data-centric, and the most powerful container of data is people, thence to become people-centric too.